Whoop, the wearable fitness startup, raised $575 million in new funding at a $10.1 billion valuation and is now preparing for a public listing, according to comments from CEO Will Ahmed. Ahmed said the Series G round is expected to be the company’s last as a private business, pointing to improved financial performance and a stronger balance sheet. Whoop said it was operating cash flow positive in 2025 and ended the year with a bookings run rate of $1.1 billion. The company also reported more than 2.5 million members and bookings growth of 103% year over year.
The round was led by Collaborative Fund and included participation from major institutional investors such as Qatar Investment Authority, Mubadala, Abbott, and Mayo Clinic, along with high-profile athletes including Cristiano Ronaldo and LeBron James. The funding comes as Whoop expands beyond fitness tracking into broader health monitoring. Its latest devices include FDA-cleared ECG and blood pressure features, part of a push into what Ahmed has described as the growing longevity and preventive health market.
Whoop is making the move while competing with other wearable and health platforms, including Oura. The company’s subscription-based model, which bundles the device with a recurring membership, continues to differentiate it from traditional smartwatch makers.
