Gino Wickman's book "Entrepreneurial Leap" serves as a comprehensive guide for aspiring entrepreneurs, helping them determine if they possess the essential traits needed to succeed. Wickman, co-founder of EOS Worldwide, provides a distinct definition of an entrepreneur: someone who identifies opportunities and takes risks to start a business. The book emphasizes six critical traits for entrepreneurs: vision, passion, problem-solving, drive, risk-taking, and responsibility. Wickman argues that if an individual does not exhibit all these traits, they might be better suited to self-employment rather than entrepreneurship. The book also includes practical tools and assessments to help readers evaluate their entrepreneurial potential.
"Entrepreneurial Leap" further explores the life of an entrepreneur, illustrating both the best-case and worst-case scenarios of entrepreneurial endeavors. Wickman shares real-life success stories, including those of Steve Jobs and Henry Ford, to inspire readers. The book also offers guidance for those considering working in or taking over family businesses, emphasizing the importance of gaining external experience and understanding the unique challenges of such roles. Through actionable advice and personal insights, Wickman provides a roadmap for aspiring entrepreneurs to assess their readiness, navigate challenges, and pursue their entrepreneurial dreams effectively.
