Wow Customers With Experience: Luxury Haircare Pioneer Frédéric Fekkai

World-famous French beauty brand Fredédéric Fekkai sends clear messages to its customers.

The messages: luxury and sustainability.

Luxury is in the products, facilities, innovation, staff training, and the confidence a customer feels when they leave a salon.

Sustainability is in the packaging and ingredients. Fekkai recently reacquired his company from Procter & Gamble and revamped products fort a greener mission.

He sticks to these choices in every path the company takes, thus solidifying the brand's place at the top of luxury haircare.

Hear Fekkkai discuss how he revolutionized a lagging industry and pivoted with a changing world.

Listen on iTunes, YouTube or Spotify.