Brighton Park Capital has committed $250 million to TickPick, a leading ticket marketplace known for its transparent, no-fee pricing model, to drive its growth and expand operations. This investment, the largest in the ticketing industry to date, reflects confidence in TickPick’s innovative approach to event ticketing.
Since its inception in 2011 by Co-CEOs Brett Goldberg and Chris O’Brien, TickPick has distinguished itself by providing consumers with a cost-effective, clear pricing structure that eliminates hidden fees. The platform's unique features, such as Price Tracking and Price Freeze, coupled with a mobile-first approach, have significantly contributed to its rapid expansion, with ticket sales nearing $1 billion and over 14 million app downloads.
Symphony Ventures, led by golf professional Rory McIlroy, has joined as a strategic investor, further strengthening TickPick’s market position. Symphony's involvement highlights the platform's strong brand appeal and growth potential. TickPick's recent partnerships with major sports teams, including the Philadelphia Eagles and Los Angeles Rams, underscore its increasing influence in the live events industry. As part of this investment round, GreyLion will exit its position in TickPick. Wells Fargo and Kirkland & Ellis advised on the deal, with Paul, Weiss, Rifkind, and Wharton & Garrison LLP representing Brighton Park Capital.
