As digital ecosystems evolve, the integration between business and technology platforms is becoming increasingly essential. According to Deloitte Global's 2023 “Mapping Digital Transformation Value” survey, organizations that expand their digital ecosystems beyond customer value to include competitors, suppliers, and distributors report a significant 7-percentage-point increase in enterprise value from digital transformation initiatives.
This trend is evident in the practices of high-ecosystem-focused organizations, which excel in data monetization, ecosystem privacy management, and reducing technical complexity. By leveraging open innovation, orchestration, and co-opetition strategies, these organizations create new revenue streams, optimize data usage, and maintain a competitive edge in rapidly changing markets.
However, the complexity of managing extensive digital ecosystems presents challenges, including data privacy and security risks. Organizations with a high ecosystem focus are nearly twice as likely to face these challenges compared to their less-integrated counterparts. To address these risks, companies are increasingly adopting open innovation and strategic partnerships while streamlining their technology infrastructure. By doing so, they enhance organizational resilience and ensure long-term value creation across the digital ecosystem. The research underscores the importance of a holistic approach, involving the entire C-suite, to effectively manage and capitalize on digital ecosystem opportunities.
