In a typical lending relationship, an investor is focused entirely on their returns. SellersFi does the opposite by positioning itself not as a lender at all, but as a long-term partner.
SellersFi, a fintech e-commerce growth investment company, was co-founded by CEO Ricardo Pero in 2017. Despite the fickle nature of e-commerce businesses, companies in the SellersFi portfolio grow at double the average rate.
According to Ricardo, this is in part because SellersFi kicks off every lending transaction by determining what a company can afford, rather than how much money SellersFi can extract from the deal. This improves long-term relations and allows SellersFi to grow alongside the company.
SellersFi recently partnered with Amazon to extend millions of dollars in credit to e-commerce businesses. They also received $300 million in investment from Mitsubishi and Citi.
