A billion-dollar idea came to Steven Galanis in the least likely place.
He was driving home from his grandmother's funeral, sitting next to his future co-founder Martin Blencowe.
The idea? Bespoke, personalized celebrity videos. Fans can receive a "Congratulations," "Happy Birthday," or words of sympathy from their favorite comedians, athletes, film stars, and more. It actually seems like a no-brainer business idea - and consumers agree. After its founding in 2017, Cameo hit unicorn status in 2021.
But how did the idea for Cameo go from a gimmick he came up with in his car, to a billion-dollar growth business?
The former pro-athlete, trader, and LinkedIn executive shares how his mindset got him to where he is today.
