Midjourney is moving beyond generative AI software with plans for a full-body ultrasound device and a new healthcare division called Midjourney Medical. CEO David Holz unveiled the Midjourney Scanner at a San Francisco event, saying the company wants to build a fleet of 50,000 units. The move would take Midjourney from digital subscriptions into regulated medical hardware, spa-like physical locations, and a healthcare market far outside its core image-generation business.
The scanner requires users to be partially submerged in water and is expected to debut inside planned Midjourney Spa locations. The company has signed a lease for an initial 25,000-square-foot San Francisco facility that will include saunas, cold plunges, hot tubs, and a gym. Holz declined to specify the scanner’s cost, stating, "We’re not even using any AI in this yet — just really cool hardware and software."
The device is one of eight active projects at Midjourney, split evenly between hardware and software. Holz said the company aims to ship at least two hardware products in the near term while gradually working through federal regulatory requirements. Regarding FDA approval, he said the goal is to add clearances over time until the device can eventually perform thousands of diagnoses. Before this pivot, Midjourney was best known as a generative AI subscription service with monthly pricing tiers ranging from $10 to $120.
